Privacy Policy

Bynd ("we", "us", "our") is a product discovery and comparison platform. Our registered address and contact details can be found on our Contact page.

We may collect the following categories of personal data:

• Account data — name, email address and password when you register.
• Usage data — pages visited, search queries, filters applied, products viewed and wishlist activity.
• Technical data — IP address, browser type, device identifiers and cookies.
• Communications — any messages you send us via the contact form.

We do not collect payment information directly; any transactions are handled by third-party payment processors.

We use collected data to:

• Provide and personalise the Bynd service.
• Maintain your wishlist, cart and account preferences.
• Improve product data quality and search relevance.
• Detect and prevent fraud or abuse.
• Comply with legal obligations.

We do not sell your personal data to third parties.

Bynd uses artificial intelligence, machine learning models and automated imports from open databases (including Open Food Facts) to populate product listings. As a result:

• Nutritional figures, ingredient lists and allergen information may be incomplete or incorrect.
• Eco-scores, certifications and labels are algorithmically assigned and may not reflect current product status.
• Product images, descriptions and specifications may be outdated.

We make reasonable efforts to flag AI-generated content and to correct errors when reported. If you spot inaccurate data, please contact us so we can investigate.

We use essential cookies required for the service to function (e.g. session management) and, with your consent, analytics cookies to understand how visitors use the site. You can manage cookie preferences through your browser settings.

We may share your data with:

• Service providers — hosting, analytics and email delivery providers acting as data processors on our behalf.
• Legal authorities — when required by law or to protect our rights.

All third-party processors are bound by data processing agreements and may not use your data for their own purposes.

We retain account data for as long as your account is active. Usage and technical data are typically retained for up to 24 months. You may request deletion of your data at any time by contacting us.

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request erasure of your data.
• Object to or restrict certain processing.
• Data portability.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please use our Contact page.

We implement industry-standard technical and organisational measures to protect your data against unauthorised access, loss or disclosure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of Bynd after an update constitutes acceptance of the revised policy.

For any privacy-related questions or to exercise your rights, please visit our Contact page.